First Real World Gamified Golf Content
Ballantine’s and 2014 Ryder Cup captain create first real world gamified golf content
London: 27th September 2016 – On the eve of the Ryder Cup, Ballantine’s, the No. 2 Scotch whisky globally, has today launched its innovative ‘Call the Shots’ film series featuring 2014 Ryder Cup winning captain Paul McGinley.
Hosted on the Ballantine’s Golf Club website (www.ballantinesgolfclub.com/calltheshots), Call the Shots represents a world first for real world gamified golf content. The concept allows viewers to control the shot selection of Ballantine’s Golf Club Captain Paul McGinley from tee to green through a gamified learning experience. The interactive video series is designed to test the user’s course management abilities only allowing players to shoot the lowest score possible if they make the right call for every stroke.
Filmed on the beautiful Dirleton Links course at Archerfield Links Golf Club in Scotland, the films are part of a series of innovative content available at the Ballantine’s Golf Club. The series features the opportunity to direct McGinley through a full par 5 as well taking on a par 3 and 4, mirroring the typical challenges a golfer is likely to encounter on the course. In addition, the Ballantine’s Golf Club is offering one member and a friend the opportunity to test their course management for real by winning a round with Paul McGinley at one of the most iconic golf courses in the UK.
Play Call The Shots here – www.ballantinesgolfclub.com/calltheshots
Ballantine’s Golf Club Captain and Ryder Cup legend Paul McGinley commented: “Call the Shots is a fantastic concept that continues golf’s evolution in the digital world. The film is designed to help golfers understand the importance of course management in an innovative and engaging way, in line with the overall approach of the Ballantine’s Golf Club. Good luck, and try and stay out of the water!”
The Ballantine’s Golf Club is the world’s first online golf club, a place where members can join a global community of passionate enthusiasts and access unique online content and money-can’t-buy opportunities to play the game they love. The Club lives both on and offline and is free to join, offering member experiences that are delivered through ‘Win Now’ using premium rewards, ‘Watch Now’ with exclusive content and ‘Play Now’ through the exclusive member only tournament, the Ballantine’s International Cup.
Peter Moore, Global Brand Director, Prestige Brands said: “As pioneers of the digital revolution in golf, we are very proud to launch our Call the Shots series with our Club Captain Paul McGinley. As the world’s first online golf club, we are committed to providing our members with engaging and exclusive content in an innovative way they won’t find anywhere else. Call the Shots represents exactly what our modern Club has been built on, by taking the traditional elements of golf to the next level.”